Statistics

The Statistics tab includes views such as Overview, Insights, Live, Sources, Links, Audience, Engagement, Conversions, Comparisons, Goals and funnel, A/B tests, Campaigns and UTM, Export and Reports. The data range and available views depend on your plan (see the table in Plans and payments). The numbers come from real views and clicks on your profile.

Where people come from

• The source is the domain of the referring page (referrer), e.g. instagram.com, tiktok.com, google.com. We store only the domain, not the full address.
• Direct means a visit without a referrer: a typed address, a messenger or an app that doesn't pass it.
• QR code: a code generated in HiLobby adds ?src=qr, so you see scans separately.
• Campaigns: add utm_source, utm_medium and utm_campaign to the link. The generator in the panel builds the address, and the allowed characters are a-z, 0-9, hyphen and underscore.

Privacy

• No analytics cookies and no IP addresses stored.
• Unique visitors are a daily irreversible hash that changes every day, so a person cannot be tracked across days.
• The country is derived from the IP on the fly, and the IP itself is not stored.
• Links typed manually in HTML code are not counted, only links from the editor.

Statistics may differ from other tools, because ad blockers and private modes reduce the numbers.

In the panel: Statistics

Panel → Audience → Statistics

Statistics work without analytics cookies and without storing IP addresses. We count unique visitors from a daily rotating hash that cannot be reversed. Location (country, region, city) is computed from the IP at the time of the visit, and technical data (screen, time zone, scrolling) is sent once when the page is closed. The data is aggregate, without profiling individuals.

Apps like Instagram or TikTok often don't pass the source, so some traffic ends up in "Direct or unknown". Add UTM parameters to the links in your bios to separate it.

Excluding your own visits works via a marker in this browser, because we don't store IP addresses. Set it in each browser separately.

Up to 3 tests at once. The variant is assigned from a daily hash (no cookies), so the same person sees the same title within a day. We consider a result reliable at 95% confidence and at least 30 views per variant (two-proportion test).

A page with reach, audience and community from your statistics, ready to send to brands or save as PDF. It contains aggregated data only (totals and percentages), no personal data. Access only via a private link.

Open the panel